Too Much of a Good Thing: When Corporate Heritage Becomes a Liability

Ellen Mølgaard Korsager; Anders Ravn Sørensen

Too Much of a Good Thing: When Corporate Heritage Becomes a Liability

Ellen Mølgaard Korsager, Anders Ravn Sørensen

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	28 Apr 2016
Publication status	Published - 28 Apr 2016
Event	The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016: Brands that do Good - University of Bradford School of Management, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016 Conference number: 11 http://www.brad.ac.uk/management/brandatbradford/

Conference

Conference	The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016
Number	11
Location	University of Bradford School of Management
Country/Territory	United Kingdom
City	Bradford
Period	27/04/2016 → 29/04/2016
Internet address	http://www.brad.ac.uk/management/brandatbradford/

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Cite this

@conference{707f8571474c4c0aac184df1d033d181,

title = "Too Much of a Good Thing: When Corporate Heritage Becomes a Liability",

author = "Korsager, {Ellen M{\o}lgaard} and {Ravn S{\o}rensen}, Anders",

year = "2016",

month = apr,

day = "28",

language = "English",

note = "The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016 : Brands that do Good, AM SIG ; Conference date: 27-04-2016 Through 29-04-2016",

url = "http://www.brad.ac.uk/management/brandatbradford/",

}