Too Much of a Good Thing: When Corporate Heritage Becomes a Liability

Ellen Mølgaard Korsager, Anders Ravn Sørensen

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date28 Apr 2016
Publication statusPublished - 28 Apr 2016
EventThe 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016: Brands that do Good - University of Bradford School of Management, Bradford, United Kingdom
Duration: 27 Apr 201629 Apr 2016
Conference number: 11
http://www.brad.ac.uk/management/brandatbradford/

Conference

ConferenceThe 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016
Number11
LocationUniversity of Bradford School of Management
CountryUnited Kingdom
CityBradford
Period27/04/201629/04/2016
Internet address

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