Together We are Stronger: A Case Study of Carlsberg's Strategic Concept "Winning Behaviors" in the Wake of a Series of International Acquisitions

Martine Cardel Gertsen, Anne-Marie Søderberg

    Research output: Contribution to conferencePaperResearchpeer-review

    Original languageEnglish
    Publication dateApr 2010
    Number of pages21
    Publication statusPublished - Apr 2010
    EventEconPR International Conference 2010 - Poznan, Poland
    Duration: 16 Apr 201018 Apr 2010
    Conference number: 6

    Conference

    ConferenceEconPR International Conference 2010
    Number6
    CountryPoland
    CityPoznan
    Period16/04/201018/04/2010

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