Together We are Stronger: A Case Study of Carlsberg's Strategic Concept 'Winning Behaviours' in The Wake of a Series of International Acquisitions

Martine Cardel Gertsen, Anne-Marie Søderberg

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationChallenges for Communication Management and Public Relations in International Mergers and Acquisitions
    EditorsRyszard Lawniczak
    Place of PublicationPoznan
    PublisherWydawnictwo Naukowe
    Publication date2011
    Pages87-109
    ISBN (Print)9788360251461
    Publication statusPublished - 2011

    Cite this