Original language | English |
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Title of host publication | Challenges for Communication Management and Public Relations in International Mergers and Acquisitions |
Editors | Ryszard Lawniczak |
Place of Publication | Poznan |
Publisher | Wydawnictwo Naukowe |
Publication date | 2011 |
Pages | 87-109 |
ISBN (Print) | 9788360251461 |
Publication status | Published - 2011 |
Together We are Stronger: A Case Study of Carlsberg's Strategic Concept 'Winning Behaviours' in The Wake of a Series of International Acquisitions
Martine Cardel Gertsen, Anne-Marie Søderberg
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review