Together We are Stronger: A Case Study of Carlsberg's Strategic Concept 'Winning Behaviours' in The Wake of a Series of International Acquisitions

Martine Cardel Gertsen, Anne-Marie Søderberg

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationChallenges for Communication Management and Public Relations in International Mergers and Acquisitions
    EditorsRyszard Lawniczak
    Place of PublicationPoznan
    PublisherWydawnictwo Naukowe
    Publication date2011
    ISBN (Print)9788360251461
    Publication statusPublished - 2011

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