To Innovate Better, Find Divergent Thinkers

Marion Poetz, Eric von Hippel

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    The article discusses the practice of seeking advice and ideas from practitioners in analogous fields. It references a study on search methodologies by Marion Poetz and colleagues at the Copenhagen Business School and Zeppelin University. Poetz and colleagues used a pyramid search methodology developed by researcher Eric von Hippel of the Massachusetts Institute of Technology (MIT) to help a forklift manufacturer research methods for loading and unloading forklifts from trucks.
    Original languageEnglish
    JournalHarvard Business Review
    Volume93
    Issue number6
    Pages (from-to)26-28
    Number of pages3
    ISSN0017-8012
    Publication statusPublished - Jun 2015

    Bibliographical note

    A version of this article was published online under the title: Find the Right Expert for Any Problem (December 2014)

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