To Innovate Better, Find Divergent Thinkers

Marion Poetz; Eric Von Hippel

To Innovate Better, Find Divergent Thinkers

Massachusetts Institute of Technology

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

The article discusses the practice of seeking advice and ideas from practitioners in analogous fields. It references a study on search methodologies by Marion Poetz and colleagues at the Copenhagen Business School and Zeppelin University. Poetz and colleagues used a pyramid search methodology developed by researcher Eric von Hippel of the Massachusetts Institute of Technology (MIT) to help a forklift manufacturer research methods for loading and unloading forklifts from trucks.

Original language	English
Journal	Harvard Business Review
Volume	93
Issue number	6
Pages (from-to)	26-28
Number of pages	3
ISSN	0017-8012
Publication status	Published - Jun 2015

Bibliographical note

A version of this article was published online under the title: Find the Right Expert for Any Problem (December 2014)

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Cite this

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title = "To Innovate Better, Find Divergent Thinkers",

abstract = "The article discusses the practice of seeking advice and ideas from practitioners in analogous fields. It references a study on search methodologies by Marion Poetz and colleagues at the Copenhagen Business School and Zeppelin University. Poetz and colleagues used a pyramid search methodology developed by researcher Eric von Hippel of the Massachusetts Institute of Technology (MIT) to help a forklift manufacturer research methods for loading and unloading forklifts from trucks. ",

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AB - The article discusses the practice of seeking advice and ideas from practitioners in analogous fields. It references a study on search methodologies by Marion Poetz and colleagues at the Copenhagen Business School and Zeppelin University. Poetz and colleagues used a pyramid search methodology developed by researcher Eric von Hippel of the Massachusetts Institute of Technology (MIT) to help a forklift manufacturer research methods for loading and unloading forklifts from trucks.

M3 - Journal article

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