The article discusses the practice of seeking advice and ideas from practitioners in analogous fields. It references a study on search methodologies by Marion Poetz and colleagues at the Copenhagen Business School and Zeppelin University. Poetz and colleagues used a pyramid search methodology developed by researcher Eric von Hippel of the Massachusetts Institute of Technology (MIT) to help a forklift manufacturer research methods for loading and unloading forklifts from trucks.
|Journal||Harvard Business Review|
|Number of pages||3|
|Publication status||Published - Jun 2015|