To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract

Gerrit Paul Cziehso; Tobias Schaefers

doi:10.1007/978-3-319-45596-9_96

To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract

Gerrit Paul Cziehso^*
, Tobias Schaefers

^*Corresponding author for this work

Technische Universität Dortmund

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

Abstract

For a variety of product categories, such as online news, music downloads, or video games, consumers can use previews or trial versions to examine the offer before making a purchase decision. Previous research shows that the characteristics of a preview (e.g., usefulness or quantity of the provided content) have a strong impact on consumers’ buying decisions (e.g., Cheng and Tang 2010; Haruvy and Prasad 2001).

Original language	English
Title of host publication	Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1
Editors	Maximilian Stieler
Number of pages	2
Place of Publication	Cham
Publisher	Springer
Publication date	2017
Pages	517-518
ISBN (Print)	9783319455952
ISBN (Electronic)	9783319455969
DOIs	https://doi.org/10.1007/978-3-319-45596-9_96
Publication status	Published - 2017
Externally published	Yes
Event	2016 AMS Conference - Walt Disney World Contemporary Resort Magic Kingdom, Lake Buena Vista, United States Duration: 18 May 2016 → 21 May 2016 Conference number: 44 https://www.ams-web.org/events/EventDetails.aspx?id=669094

Conference

Conference	2016 AMS Conference
Number	44
Location	Walt Disney World Contemporary Resort Magic Kingdom
Country/Territory	United States
City	Lake Buena Vista
Period	18/05/2016 → 21/05/2016
Internet address	https://www.ams-web.org/events/EventDetails.aspx?id=669094

Series	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

Access to Document

10.1007/978-3-319-45596-9_96Licence: Unspecified

Handle.net

Persistent link

Cite this

Cziehso, G. P., & Schaefers, T. (2017). To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. In M. Stieler (Ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1 (pp. 517-518). Springer. https://doi.org/10.1007/978-3-319-45596-9_96

Cziehso, Gerrit Paul ; Schaefers, Tobias. / To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models : An Abstract. Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. editor / Maximilian Stieler. Cham : Springer, 2017. pp. 517-518 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

@inbook{12ac978076e44ba1b805dcd746cfc391,

title = "To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract",

abstract = "For a variety of product categories, such as online news, music downloads, or video games, consumers can use previews or trial versions to examine the offer before making a purchase decision. Previous research shows that the characteristics of a preview (e.g., usefulness or quantity of the provided content) have a strong impact on consumers{\textquoteright} buying decisions (e.g., Cheng and Tang 2010; Haruvy and Prasad 2001).",

author = "Cziehso, \{Gerrit Paul\} and Tobias Schaefers",

year = "2017",

doi = "10.1007/978-3-319-45596-9\_96",

language = "English",

isbn = "9783319455952",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "517--518",

editor = "Maximilian Stieler",

booktitle = "Creating Marketing Magic and Innovative Future Marketing Trends",

address = "Germany",

note = "2016 AMS Conference ; Conference date: 18-05-2016 Through 21-05-2016",

url = "https://www.ams-web.org/events/EventDetails.aspx?id=669094",

}

Cziehso, GP & Schaefers, T 2017, To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. in M Stieler (ed.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, pp. 517-518, 2016 AMS Conference, Lake Buena Vista, Florida, United States, 18/05/2016. https://doi.org/10.1007/978-3-319-45596-9_96

To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. / Cziehso, Gerrit Paul; Schaefers, Tobias.
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. ed. / Maximilian Stieler. Cham: Springer, 2017. p. 517-518 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract in proceedings › Research › peer-review

TY - ABST

T1 - To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models

T2 - 2016 AMS Conference

AU - Cziehso, Gerrit Paul

AU - Schaefers, Tobias

N1 - Conference code: 44

PY - 2017

Y1 - 2017

N2 - For a variety of product categories, such as online news, music downloads, or video games, consumers can use previews or trial versions to examine the offer before making a purchase decision. Previous research shows that the characteristics of a preview (e.g., usefulness or quantity of the provided content) have a strong impact on consumers’ buying decisions (e.g., Cheng and Tang 2010; Haruvy and Prasad 2001).

AB - For a variety of product categories, such as online news, music downloads, or video games, consumers can use previews or trial versions to examine the offer before making a purchase decision. Previous research shows that the characteristics of a preview (e.g., usefulness or quantity of the provided content) have a strong impact on consumers’ buying decisions (e.g., Cheng and Tang 2010; Haruvy and Prasad 2001).

U2 - 10.1007/978-3-319-45596-9_96

DO - 10.1007/978-3-319-45596-9_96

M3 - Conference abstract in proceedings

AN - SCOPUS:85095936783

SN - 9783319455952

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 517

EP - 518

BT - Creating Marketing Magic and Innovative Future Marketing Trends

A2 - Stieler, Maximilian

PB - Springer

CY - Cham

Y2 - 18 May 2016 through 21 May 2016

ER -

Cziehso GP, Schaefers T. To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. In Stieler M, editor, Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. Cham: Springer. 2017. p. 517-518. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-45596-9_96