Timely hypocrisy? Hypocrisy Temporalities in CSR Communication

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Hypocrisy is usually understood as inconsistencies between talk and action. Most research on hypocrisy in the context of corporate social responsibility (CSR) tends to evaluate such inconsistencies in the immediate present, thus disregarding the temporal dynamics of hypocrisy, that is, what hypocrisy might do to organizations and society over time. Taking our point of departure in a performative notion of communication, we present time as an important intervening factor in talk-action relationships. Specifically, we base our discussion on a reflexive conception of time according to which dimensions of the past and the future are inevitably reflected in the ongoing present. On this backdrop, we propose four temporal modes of hypocrisy: aspiration, deferment, evasion, and re-narration. Applying our discussion to the context of CSR, we consider in each mode the performative potential of hypocrisy beyond the immediate presence.
Original languageEnglish
JournalJournal of Business Research
Number of pages9
ISSN0148-2963
DOIs
Publication statusPublished - 1 Jan 2019

Keywords

  • CSR communication
  • Hypocrisy
  • Reflexive time
  • Talk-action
  • Temporality

Cite this

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title = "Timely hypocrisy? Hypocrisy Temporalities in CSR Communication",
abstract = "Hypocrisy is usually understood as inconsistencies between talk and action. Most research on hypocrisy in the context of corporate social responsibility (CSR) tends to evaluate such inconsistencies in the immediate present, thus disregarding the temporal dynamics of hypocrisy, that is, what hypocrisy might do to organizations and society over time. Taking our point of departure in a performative notion of communication, we present time as an important intervening factor in talk-action relationships. Specifically, we base our discussion on a reflexive conception of time according to which dimensions of the past and the future are inevitably reflected in the ongoing present. On this backdrop, we propose four temporal modes of hypocrisy: aspiration, deferment, evasion, and re-narration. Applying our discussion to the context of CSR, we consider in each mode the performative potential of hypocrisy beyond the immediate presence.",
keywords = "CSR communication, Hypocrisy, Reflexive time, Talk-action, Temporality, Hypocrisy, CSR communication, Talk-action, Temporality, Reflexive time",
author = "Christensen, {Lars Th{\o}ger} and Mette Morsing and Ole Thyssen",
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language = "English",
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Timely hypocrisy? Hypocrisy Temporalities in CSR Communication. / Christensen, Lars Thøger; Morsing, Mette; Thyssen, Ole.

In: Journal of Business Research, 01.01.2019.

Research output: Contribution to journalJournal articleResearchpeer-review

TY - JOUR

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AU - Christensen, Lars Thøger

AU - Morsing, Mette

AU - Thyssen, Ole

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N2 - Hypocrisy is usually understood as inconsistencies between talk and action. Most research on hypocrisy in the context of corporate social responsibility (CSR) tends to evaluate such inconsistencies in the immediate present, thus disregarding the temporal dynamics of hypocrisy, that is, what hypocrisy might do to organizations and society over time. Taking our point of departure in a performative notion of communication, we present time as an important intervening factor in talk-action relationships. Specifically, we base our discussion on a reflexive conception of time according to which dimensions of the past and the future are inevitably reflected in the ongoing present. On this backdrop, we propose four temporal modes of hypocrisy: aspiration, deferment, evasion, and re-narration. Applying our discussion to the context of CSR, we consider in each mode the performative potential of hypocrisy beyond the immediate presence.

AB - Hypocrisy is usually understood as inconsistencies between talk and action. Most research on hypocrisy in the context of corporate social responsibility (CSR) tends to evaluate such inconsistencies in the immediate present, thus disregarding the temporal dynamics of hypocrisy, that is, what hypocrisy might do to organizations and society over time. Taking our point of departure in a performative notion of communication, we present time as an important intervening factor in talk-action relationships. Specifically, we base our discussion on a reflexive conception of time according to which dimensions of the past and the future are inevitably reflected in the ongoing present. On this backdrop, we propose four temporal modes of hypocrisy: aspiration, deferment, evasion, and re-narration. Applying our discussion to the context of CSR, we consider in each mode the performative potential of hypocrisy beyond the immediate presence.

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KW - Reflexive time

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KW - Hypocrisy

KW - CSR communication

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