Three Types of Firm-related Online Communities

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStrategic Market Creation : A New Perspective on Marketing and Innovation Management
EditorsKarin Tollin, Antonella Caru
Number of pages25
Place of PublicationHoboken
PublisherWiley
Publication date2008
Pages337-361
ISBN (Print)9780470694275, 9780470725092
Publication statusPublished - 2008

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