Original language | English |
---|---|
Title of host publication | Strategic Market Creation : A New Perspective on Marketing and Innovation Management |
Editors | Karin Tollin, Antonella Caru |
Number of pages | 25 |
Place of Publication | Hoboken |
Publisher | Wiley |
Publication date | 2008 |
Pages | 337-361 |
ISBN (Print) | 9780470694275, 9780470725092 |
Publication status | Published - 2008 |
Three Types of Firm-related Online Communities
Niels Kornum
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review