Third Wave Branding: Breaking the Ice

Majken Schultz, Mary Jo Hatch

Research output: Contribution to journalJournal articleResearch

Abstract

Brand management should exceed the confi nes of marketing and be embraced by
corporate culture as a valuable way of thinking about the corporate environment.
Original languageEnglish
JournalCommunication Director
Issue number4
Pages (from-to)58-61
Number of pages4
Publication statusPublished - 2007

Cite this

Schultz, Majken ; Hatch, Mary Jo. / Third Wave Branding : Breaking the Ice. In: Communication Director. 2007 ; No. 4. pp. 58-61.
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Third Wave Branding : Breaking the Ice. / Schultz, Majken; Hatch, Mary Jo.

In: Communication Director, No. 4, 2007, p. 58-61.

Research output: Contribution to journalJournal articleResearch

TY - JOUR

T1 - Third Wave Branding

T2 - Breaking the Ice

AU - Schultz, Majken

AU - Hatch, Mary Jo

PY - 2007

Y1 - 2007

N2 - Brand management should exceed the confi nes of marketing and be embraced bycorporate culture as a valuable way of thinking about the corporate environment.

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M3 - Journal article

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EP - 61

JO - Communication Director

JF - Communication Director

IS - 4

ER -