Abstract
corporate culture as a valuable way of thinking about the corporate environment.
| Original language | English |
|---|---|
| Journal | Communication Director |
| Issue number | 4 |
| Pages (from-to) | 58-61 |
| Number of pages | 4 |
| Publication status | Published - 2007 |
Cite this
}
Third Wave Branding : Breaking the Ice. / Schultz, Majken; Hatch, Mary Jo.
In: Communication Director, No. 4, 2007, p. 58-61.Research output: Contribution to journal › Journal article › Research
TY - JOUR
T1 - Third Wave Branding
T2 - Breaking the Ice
AU - Schultz, Majken
AU - Hatch, Mary Jo
PY - 2007
Y1 - 2007
N2 - Brand management should exceed the confi nes of marketing and be embraced bycorporate culture as a valuable way of thinking about the corporate environment.
AB - Brand management should exceed the confi nes of marketing and be embraced bycorporate culture as a valuable way of thinking about the corporate environment.
UR - https://primo.kb.dk/primo-explore/fulldisplay?docid=CBS01000131754&context=L&vid=CBS&search_scope=Blended&tab=default_tab&lang=en_US
M3 - Journal article
SP - 58
EP - 61
JO - Communication Director
JF - Communication Director
IS - 4
ER -