Third Wave Branding: Breaking the Ice

Majken Schultz, Mary Jo Hatch

Research output: Contribution to journalJournal articleResearch


Brand management should exceed the confi nes of marketing and be embraced by
corporate culture as a valuable way of thinking about the corporate environment.
Original languageEnglish
JournalCommunication Director
Issue number4
Pages (from-to)58-61
Number of pages4
Publication statusPublished - 2007

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