There are Better Ways to Fight Poverty than Giving Money to Corporations

Lisa Ann Richey

There are Better Ways to Fight Poverty than Giving Money to Corporations

Lisa Ann Richey

Roskilde University

Research output: Other contribution › Net publication - Internet publication › Communication

Abstract

Red Nose Day is typical of “brand aid” initiatives, engaging consumers in low-cost heroism as a way to channel good intentions into politically unquestioning and commercially lucrative options.

Original language	English
Publication date	24 May 2018
Publication status	Published - 24 May 2018
Externally published	Yes

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https://www.huffingtonpost.com/entry/better-ways-to-fight-poverty_us_5b05d182e4b05f0fc8445023?guccounter=1

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Cite this

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