There are Better Ways to Fight Poverty than Giving Money to Corporations

Research output: Other contributionNet publication - Internet publicationCommunication

Abstract

Red Nose Day is typical of “brand aid” initiatives, engaging consumers in low-cost heroism as a way to channel good intentions into politically unquestioning and commercially lucrative options.
Red Nose Day is typical of “brand aid” initiatives, engaging consumers in low-cost heroism as a way to channel good intentions into politically unquestioning and commercially lucrative options.
LanguageEnglish
Date24 May 2018
StatePublished - 24 May 2018
Externally publishedYes

Cite this

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title = "There are Better Ways to Fight Poverty than Giving Money to Corporations",
abstract = "Red Nose Day is typical of “brand aid” initiatives, engaging consumers in low-cost heroism as a way to channel good intentions into politically unquestioning and commercially lucrative options.",
author = "Richey, {Lisa Ann}",
year = "2018",
month = "5",
day = "24",
language = "English",
type = "Other",

}

There are Better Ways to Fight Poverty than Giving Money to Corporations. / Richey, Lisa Ann.

2018, Opinion piece.

Research output: Other contributionNet publication - Internet publicationCommunication

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