Then the Picture Comes in Your Mind of What You Have Seen on TV: A Study of Personas Descriptions and Use

Lene Nielsen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

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    When working with the method personas there might be a difference between designers knowing people similar to the personas or designers not knowing any. An ongoing study reveals that when designers have knowledge of the users from site visits and user tests, they form a broader understanding of the persona where the persona is perceived and referred to as a bricolage of multiple persons, defined by roles, but spoken of as a single person. If they do not have this kind of knowledge, they draw on other sources to perceive the persona, in this case a stereotypical fictional character from a TV-soap. An earlier study showed how the creating of a stereotype prevented the designers to adapt new information that did not fit the stereotype. This paper investigates what kind of information triggers the inflexible categorization of functional typification and looks at the role of informal discussions.
    Original languageEnglish
    Title of host publicationProceedings of The 5th Danish Human-Computer Interaction Research Symposium
    EditorsTorkil Clemmensen, Lene Nielsen
    Number of pages6
    Place of PublicationFrederiksberg
    PublisherDepartment of Informatics INF, Copenhagen Business School
    Publication date2005
    Publication statusPublished - 2005
    EventThe 5th Danish Human-Computer Interaction Research Symposium. - Copenhagen Business School, Frederiksberg, Denmark
    Duration: 8 Nov 20058 Nov 2005
    Conference number: 5


    ConferenceThe 5th Danish Human-Computer Interaction Research Symposium.
    LocationCopenhagen Business School
    SeriesWorking Paper

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