Theater Management: Quality Indicators and Demand

Andrea Baldin, Trine Bille

Research output: Contribution to conferencePaperResearchpeer-review

Abstract

The purpose of this paper is to analyze how audiences choose between different theatre performances and how they try to evaluate the quality. Especially the impact of professional reviews is analyzed. The audience may use different quality indicators to evaluate the quality beforehand. These quality indicators can be either objective facts (such as the manuscript (title and author), the director or the actors) or subjective quality indicators such as professional review (e.g. in newspapers) or friends and relatives evaluations (word-of-mouth mechanisms). The paper will answer the research questions
based on econometric analysis using a unique dataset from the Royal Danish National Theatre (offering theatre, opera and ballet) during the period 2004/05 to 2013/14, where data has been systematically collected. The paper will provide new and original research about the importance of mediators (professional reviewers) compared to word-of mouth mechanism on demand for theatre performances.
The purpose of this paper is to analyze how audiences choose between different theatre performances and how they try to evaluate the quality. Especially the impact of professional reviews is analyzed. The audience may use different quality indicators to evaluate the quality beforehand. These quality indicators can be either objective facts (such as the manuscript (title and author), the director or the actors) or subjective quality indicators such as professional review (e.g. in newspapers) or friends and relatives evaluations (word-of-mouth mechanisms). The paper will answer the research questions
based on econometric analysis using a unique dataset from the Royal Danish National Theatre (offering theatre, opera and ballet) during the period 2004/05 to 2013/14, where data has been systematically collected. The paper will provide new and original research about the importance of mediators (professional reviewers) compared to word-of mouth mechanism on demand for theatre performances.

Workshop

Workshop8th European Workshop on Applied Cultural Economics
Number8
LocationCracow University of Economics
CountryPoland
CityCracow
Period07/09/201709/09/2017
Internet address

Bibliographical note

CBS Library does not have access to the material

Keywords

  • Theatre management
  • Quality indicators
  • Reviewers
  • Word-of-mouth
  • Theatre demand

Cite this

Baldin, A., & Bille, T. (2017). Theater Management: Quality Indicators and Demand. Paper presented at 8th European Workshop on Applied Cultural Economics, Cracow, Poland.
Baldin, Andrea ; Bille, Trine. / Theater Management : Quality Indicators and Demand. Paper presented at 8th European Workshop on Applied Cultural Economics, Cracow, Poland.16 p.
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Baldin, A & Bille, T 2017, 'Theater Management: Quality Indicators and Demand' Paper presented at, Cracow, Poland, 07/09/2017 - 09/09/2017, .

Theater Management : Quality Indicators and Demand. / Baldin, Andrea; Bille, Trine.

2017. Paper presented at 8th European Workshop on Applied Cultural Economics, Cracow, Poland.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - Theater Management

T2 - Quality Indicators and Demand

AU - Baldin,Andrea

AU - Bille,Trine

N1 - CBS Library does not have access to the material

PY - 2017

Y1 - 2017

N2 - The purpose of this paper is to analyze how audiences choose between different theatre performances and how they try to evaluate the quality. Especially the impact of professional reviews is analyzed. The audience may use different quality indicators to evaluate the quality beforehand. These quality indicators can be either objective facts (such as the manuscript (title and author), the director or the actors) or subjective quality indicators such as professional review (e.g. in newspapers) or friends and relatives evaluations (word-of-mouth mechanisms). The paper will answer the research questionsbased on econometric analysis using a unique dataset from the Royal Danish National Theatre (offering theatre, opera and ballet) during the period 2004/05 to 2013/14, where data has been systematically collected. The paper will provide new and original research about the importance of mediators (professional reviewers) compared to word-of mouth mechanism on demand for theatre performances.

AB - The purpose of this paper is to analyze how audiences choose between different theatre performances and how they try to evaluate the quality. Especially the impact of professional reviews is analyzed. The audience may use different quality indicators to evaluate the quality beforehand. These quality indicators can be either objective facts (such as the manuscript (title and author), the director or the actors) or subjective quality indicators such as professional review (e.g. in newspapers) or friends and relatives evaluations (word-of-mouth mechanisms). The paper will answer the research questionsbased on econometric analysis using a unique dataset from the Royal Danish National Theatre (offering theatre, opera and ballet) during the period 2004/05 to 2013/14, where data has been systematically collected. The paper will provide new and original research about the importance of mediators (professional reviewers) compared to word-of mouth mechanism on demand for theatre performances.

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Baldin A, Bille T. Theater Management: Quality Indicators and Demand. 2017. Paper presented at 8th European Workshop on Applied Cultural Economics, Cracow, Poland.