The Use of Social Media in the Beer Brewing Industry

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationThe Global Brewery Industry : Markets, Strategies, and Rivalries
    EditorsJens Gammelgaard, Christoph Dörrenbächer
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2013
    Pages291-309
    Chapter11
    ISBN (Print)9781781006344
    ISBN (Electronic)9781781006351
    Publication statusPublished - 2013
    SeriesNew horizons in international business

    Cite this

    Pogrebnyakov, N. (2013). The Use of Social Media in the Beer Brewing Industry. In J. Gammelgaard, & C. Dörrenbächer (Eds.), The Global Brewery Industry: Markets, Strategies, and Rivalries (pp. 291-309). Cheltenham: Edward Elgar Publishing. New horizons in international business
    Pogrebnyakov, Nicolai. / The Use of Social Media in the Beer Brewing Industry. The Global Brewery Industry: Markets, Strategies, and Rivalries. editor / Jens Gammelgaard ; Christoph Dörrenbächer. Cheltenham : Edward Elgar Publishing, 2013. pp. 291-309 (New horizons in international business).
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    title = "The Use of Social Media in the Beer Brewing Industry",
    author = "Nicolai Pogrebnyakov",
    year = "2013",
    language = "English",
    isbn = "9781781006344",
    series = "New horizons in international business",
    publisher = "Edward Elgar Publishing",
    pages = "291--309",
    editor = "Jens Gammelgaard and Christoph D{\"o}rrenb{\"a}cher",
    booktitle = "The Global Brewery Industry",
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    Pogrebnyakov, N 2013, The Use of Social Media in the Beer Brewing Industry. in J Gammelgaard & C Dörrenbächer (eds), The Global Brewery Industry: Markets, Strategies, and Rivalries. Edward Elgar Publishing, Cheltenham, New horizons in international business, pp. 291-309.

    The Use of Social Media in the Beer Brewing Industry. / Pogrebnyakov, Nicolai.

    The Global Brewery Industry: Markets, Strategies, and Rivalries. ed. / Jens Gammelgaard; Christoph Dörrenbächer. Cheltenham : Edward Elgar Publishing, 2013. p. 291-309 (New horizons in international business).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

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    T1 - The Use of Social Media in the Beer Brewing Industry

    AU - Pogrebnyakov, Nicolai

    PY - 2013

    Y1 - 2013

    M3 - Book chapter

    SN - 9781781006344

    T3 - New horizons in international business

    SP - 291

    EP - 309

    BT - The Global Brewery Industry

    A2 - Gammelgaard, Jens

    A2 - Dörrenbächer, Christoph

    PB - Edward Elgar Publishing

    CY - Cheltenham

    ER -

    Pogrebnyakov N. The Use of Social Media in the Beer Brewing Industry. In Gammelgaard J, Dörrenbächer C, editors, The Global Brewery Industry: Markets, Strategies, and Rivalries. Cheltenham: Edward Elgar Publishing. 2013. p. 291-309. (New horizons in international business).