The Use of Metaphorical Communication and Language Concreteness In an Equity Crowdfunding Setting

Dennis Helding Jacobsen, Diego Stea

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 140 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.
Original languageEnglish
Title of host publicationProceedings of the Seventy-ninth Annual Meeting of the Academy of Management
EditorsGuclu Atinc
Number of pages6
Place of PublicationBriar Cliff Manor, NY
PublisherAcademy of Management
Publication date2019
Article number240
Publication statusPublished - 2019
EventThe Academy of Management Annual Meeting 2019: Understanding the Inclusive Organization - Boston, United States
Duration: 9 Aug 201913 Aug 2019
Conference number: 79


ConferenceThe Academy of Management Annual Meeting 2019
Country/TerritoryUnited States
Internet address
SeriesAcademy of Management Proceedings

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