The Use of Metaphorical Communication and Language Concreteness In an Equity Crowdfunding Setting

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Abstract

Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 140 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.
Original languageEnglish
Title of host publicationProceedings of the Seventy-ninth Annual Meeting of the Academy of Management
EditorsGuclu Atinc
Number of pages6
Place of PublicationBriar Cliff Manor, NY
PublisherAcademy of Management
Publication date2019
Pages1356-1361
Article number240
DOIs
Publication statusPublished - 2019
EventThe Academy of Management Annual Meeting 2019: Understanding the Inclusive Organization - Boston, United States
Duration: 9 Aug 201913 Aug 2019
Conference number: 79
http://aom.org/annualmeeting/

Conference

ConferenceThe Academy of Management Annual Meeting 2019
Number79
CountryUnited States
CityBoston
Period09/08/201913/08/2019
Internet address
SeriesAcademy of Management Proceedings
ISSN2151-6561

Cite this

Helding Jacobsen, D., & Stea, D. (2019). The Use of Metaphorical Communication and Language Concreteness In an Equity Crowdfunding Setting. In G. Atinc (Ed.), Proceedings of the Seventy-ninth Annual Meeting of the Academy of Management (pp. 1356-1361). [240] Academy of Management. Academy of Management Proceedings https://doi.org/10.5465/AMBPP.2019.240