TY - JOUR
T1 - The Use of Conjoint-analysis for Measuring Preferences in Supply Chain Design
AU - Reutterer, Thomas
AU - Kotzab, Herbert
PY - 2000
Y1 - 2000
N2 - In this paper we introduce the methodology of conjoint-analysis as an appropriate tool to evaluate the preferences and expectations of supply chain managers in designing a supply chain. Our study is based on 41 personal interviews, conducted among Austrian supply chain managers. Due to the considerable heterogeneity of the sample respondents, the assumption of a single “correct” supply chain design appears doubtful. According to our results four different types of supply chain designs were derived. In conclusion, the use of conjoint-analysis offers a promising tool to generate information in the way logistics managers design different versions of supply chains.
AB - In this paper we introduce the methodology of conjoint-analysis as an appropriate tool to evaluate the preferences and expectations of supply chain managers in designing a supply chain. Our study is based on 41 personal interviews, conducted among Austrian supply chain managers. Due to the considerable heterogeneity of the sample respondents, the assumption of a single “correct” supply chain design appears doubtful. According to our results four different types of supply chain designs were derived. In conclusion, the use of conjoint-analysis offers a promising tool to generate information in the way logistics managers design different versions of supply chains.
KW - Supply chain management
KW - conjoint-analysis
UR - https://sfx-45cbs.hosted.exlibrisgroup.com/45cbs?url_ver=Z39.88-2004&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&ctx_enc=info:ofi/enc:UTF-8&ctx_ver=Z39.88-2004&rfr_id=info:sid/sfxit.com:azlist&sfx.ignore_date_threshold=1&rft.object_id=954921345214&rft.object_portfolio_id=&svc.holdings=yes&svc.fulltext=yes
U2 - 10.1016/S0019-8501(99)00109-1
DO - 10.1016/S0019-8501(99)00109-1
M3 - Journal article
VL - 29
SP - 27
EP - 35
JO - Industrial Marketing Management
JF - Industrial Marketing Management
SN - 0019-8501
IS - 1
ER -