The Use of Conjoint-analysis for Measuring Preferences in Supply Chain Design

Thomas Reutterer; Herbert Kotzab

doi:10.1016/S0019-8501(99)00109-1

The Use of Conjoint-analysis for Measuring Preferences in Supply Chain Design

Thomas Reutterer, Herbert Kotzab

Department of Operations Management

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

In this paper we introduce the methodology of conjoint-analysis as an appropriate tool to evaluate the preferences and expectations of supply chain managers in designing a supply chain. Our study is based on 41 personal interviews, conducted among Austrian supply chain managers. Due to the considerable heterogeneity of the sample respondents, the assumption of a single “correct” supply chain design appears doubtful. According to our results four different types of supply chain designs were derived. In conclusion, the use of conjoint-analysis offers a promising tool to generate information in the way logistics managers design different versions of supply chains.

Original language	English
Journal	Industrial Marketing Management
Volume	29
Issue number	1
Pages (from-to)	27-35
Number of pages	9
ISSN	0019-8501
DOIs	https://doi.org/10.1016/S0019-8501(99)00109-1
Publication status	Published - 2000

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