Abstract
In this paper we introduce the methodology of conjoint-analysis as an appropriate tool to evaluate the preferences and expectations of supply chain managers in designing a supply chain. Our study is based on 41 personal interviews, conducted among Austrian supply chain managers. Due to the considerable heterogeneity of the sample respondents, the assumption of a single “correct” supply chain design appears doubtful. According to our results four different types of supply chain designs were derived. In conclusion, the use of conjoint-analysis offers a promising tool to generate information in the way logistics managers design different versions of supply chains.
| Original language | English |
|---|---|
| Journal | Industrial Marketing Management |
| Volume | 29 |
| Issue number | 1 |
| Pages (from-to) | 27-35 |
| Number of pages | 9 |
| ISSN | 0019-8501 |
| DOIs | |
| Publication status | Published - 2000 |