It is unusual for any speech to maintain strong influence over the general strategies of an organization and the behavior of its employees over time. ‘Haier Is a Sea’, presented by Zhang Ruimin, the chief executive officer (CEO) of Haier, more than twenty years ago, is an exception. This commentary identifies the core features of sea as a metaphor, explores the philosophical roots of this metaphor, and discusses the implications.
Li, P. P., Zhou, S. S., & Zhou, A. J. (2016). The Taoist Spirit of Haier: The Metaphor of Sea Based on the Symbolism of Water. Management and Organization Review, 12(4), 803-806. https://doi.org/10.1017/mor.2016.47