The Successes of Political Consumerism as A Social Movement

Lara Monticelli, Donatella della Porta

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


The chapter aims at providing a set of interpretive tools to analyze the outcomes of consumer activism when performed through collective action. In the last years, there has been a shift from political consumerism understood as a practice of the individual citizenconsumer to political consumerism performed by a growing number of organized collectives like solidarity purchasing groups, consumer-producer cooperatives, ecological communities, etc. This implies that a reconceptualization of political consumerism should be accompanied by renewed interpretive frameworks and methodologies. Drawing from the literature on social movements and their outcomes, the chapter proposes an interpretive compass composed of six main features (type, domain, nature, target, timing,
duration) that help in understanding the effectiveness of consumer activism. The authors then underline the importance of taking into account factors like resources, media outreach, and alliances as well as political, socioeconomic, and cultural contexts.
Original languageEnglish
Title of host publicationThe Oxford Handbook of Political Consumerism
EditorsMagnus Boström, Michele Micheletti, Peter Oosterveer
Number of pages20
Place of PublicationOxford
PublisherOxford University Press
Publication date2018
ISBN (Print)9780190629038
ISBN (Electronic)9780190629052
Publication statusPublished - 2018
Externally publishedYes

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