The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation

Christine Vallaster; Sylvia von Wallpach; Leslie de Chernatony

The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation

Christine Vallaster, Sylvia von Wallpach, Leslie de Chernatony

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	Apr 2010
Publication status	Published - Apr 2010
Externally published	Yes
Event	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spain Duration: 9 Apr 2010 → 11 Apr 2010 Conference number: 6 http://www.esade.edu/web/eng

Conference

Conference	The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Number	6
Location	Escuela Superior de Administración y Dirección de Empresas (ESADE)
Country/Territory	Spain
City	Barcelona
Period	09/04/2010 → 11/04/2010
Internet address	http://www.esade.edu/web/eng

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Cite this

@conference{177dd2b8485949a395ed0b0982bdf757,

title = "The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation",

author = "Christine Vallaster and {von Wallpach}, Sylvia and {de Chernatony}, Leslie",

year = "2010",

month = apr,

language = "English",

note = "The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 ; Conference date: 09-04-2010 Through 11-04-2010",

url = "http://www.esade.edu/web/eng",

}

The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation. / Vallaster, Christine; von Wallpach, Sylvia; de Chernatony, Leslie.
2010. Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

TY - ABST

T1 - The Struggle for Corporate Legitimacy

T2 - The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010

AU - Vallaster, Christine

AU - von Wallpach, Sylvia

AU - de Chernatony, Leslie

N1 - Conference code: 6

PY - 2010/4

Y1 - 2010/4

M3 - Conference abstract for conference

Y2 - 9 April 2010 through 11 April 2010

ER -