The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation

Christine Vallaster, Sylvia von Wallpach, Leslie de Chernatony

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication dateApr 2010
Publication statusPublished - Apr 2010
Externally publishedYes
EventThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spain
Duration: 9 Apr 201011 Apr 2010
Conference number: 6
http://www.esade.edu/web/eng

Conference

ConferenceThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Number6
LocationEscuela Superior de Administración y Dirección de Empresas (ESADE)
CountrySpain
CityBarcelona
Period09/04/201011/04/2010
Internet address

Bibliographical note

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Cite this

Vallaster, C., von Wallpach, S., & de Chernatony, L. (2010). The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation. Abstract from The 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010, Barcelona, Spain.