The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationDeveloping New Functional Food and Nutraceutical Products
EditorsDebasis Bagchi, Sreejayan Nair
Number of pages21
Place of PublicationLondon
PublisherAcademic Press
Publication date2017
Pages63-83
Chapter4
ISBN (Print)9780128027806
ISBN (Electronic)9780128027790
DOIs
Publication statusPublished - 2017

Bibliographical note

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Keywords

  • Food scientists
  • Nutrition researchers in industry and academia
  • Product developers
  • Managers
  • Marketers

Cite this

Tollin, K., Erz, A., & Vej, J. (2017). The Strategic Viewpoints of Innovation and Marketing Teams on the Development of Novel Functional Foods. In D. Bagchi, & S. Nair (Eds.), Developing New Functional Food and Nutraceutical Products (pp. 63-83). Academic Press. https://doi.org/10.1016/B978-0-12-802780-6.00004-3