The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Statistics and the Public Sphere : Numbers and the People in Modern Britain, c. 1800-2000
Editors	Tom Crook, Glen O'Hara
Place of Publication	New York
Publisher	Routledge
Publication date	2011
Pages	144-162
ISBN (Print)	9780415878944
Publication status	Published - 2011

Series	Routledge Studies in Modern British History
Number	6

Handle.net

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title = "The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society",

author = "Stefan Schwarzkopf",

year = "2011",

language = "English",

isbn = "9780415878944",

series = "Routledge Studies in Modern British History",

number = "6",

pages = "144--162",

editor = "Tom Crook and Glen O'Hara",

booktitle = "Statistics and the Public Sphere",

publisher = "Routledge",

address = "United Kingdom",

}

The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society. / Schwarzkopf, Stefan.
Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. ed. / Tom Crook; Glen O'Hara. New York: Routledge, 2011. p. 144-162 (Routledge Studies in Modern British History; No. 6).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - The Statisticalization of the Consumer in British Market Research, c.1920-1960

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SN - 9780415878944

T3 - Routledge Studies in Modern British History

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BT - Statistics and the Public Sphere

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PB - Routledge

CY - New York

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