The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStatistics and the Public Sphere : Numbers and the People in Modern Britain, c. 1800-2000
EditorsTom Crook, Glen O'Hara
Place of PublicationNew York
PublisherRoutledge
Publication date2011
Pages144-162
ISBN (Print)9780415878944
Publication statusPublished - 2011
SeriesRoutledge Studies in Modern British History
Number6

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