The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStatistics and the Public Sphere : Numbers and the People in Modern Britain, c. 1800-2000
EditorsTom Crook, Glen O'Hara
Place of PublicationNew York
PublisherRoutledge
Publication date2011
Pages144-162
ISBN (Print)9780415878944
Publication statusPublished - 2011
SeriesRoutledge Studies in Modern British History
Number6

Cite this

Schwarzkopf, S. (2011). The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society. In T. Crook, & G. O'Hara (Eds.), Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000 (pp. 144-162). Routledge. Routledge Studies in Modern British History, No. 6 http://libsearch.cbs.dk/primo_library/libweb/action/dlDisplay.do?docId=CBS01000467211&vid=CBS&afterPDS=true