The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationStatistics and the Public Sphere : Numbers and the People in Modern Britain, c. 1800-2000
EditorsTom Crook, Glen O'Hara
Place of PublicationNew York
PublisherRoutledge
Publication date2011
Pages144-162
ISBN (Print)9780415878944
Publication statusPublished - 2011
SeriesRoutledge Studies in Modern British History
Number6

Cite this

Schwarzkopf, S. (2011). The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society. In T. Crook, & G. O'Hara (Eds.), Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000 (pp. 144-162). New York: Routledge. Routledge Studies in Modern British History, No. 6
Schwarzkopf, Stefan. / The Statisticalization of the Consumer in British Market Research, c.1920-1960 : Profiling a Good Society. Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. editor / Tom Crook ; Glen O'Hara. New York : Routledge, 2011. pp. 144-162 (Routledge Studies in Modern British History; No. 6).
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Schwarzkopf, S 2011, The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society. in T Crook & G O'Hara (eds), Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. Routledge, New York, Routledge Studies in Modern British History, no. 6, pp. 144-162.

The Statisticalization of the Consumer in British Market Research, c.1920-1960 : Profiling a Good Society. / Schwarzkopf, Stefan.

Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. ed. / Tom Crook; Glen O'Hara. New York : Routledge, 2011. p. 144-162 (Routledge Studies in Modern British History; No. 6).

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

TY - CHAP

T1 - The Statisticalization of the Consumer in British Market Research, c.1920-1960

T2 - Profiling a Good Society

AU - Schwarzkopf, Stefan

PY - 2011

Y1 - 2011

M3 - Book chapter

SN - 9780415878944

T3 - Routledge Studies in Modern British History

SP - 144

EP - 162

BT - Statistics and the Public Sphere

A2 - Crook, Tom

A2 - O'Hara, Glen

PB - Routledge

CY - New York

ER -

Schwarzkopf S. The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society. In Crook T, O'Hara G, editors, Statistics and the Public Sphere: Numbers and the People in Modern Britain, c. 1800-2000. New York: Routledge. 2011. p. 144-162. (Routledge Studies in Modern British History; No. 6).