The Statisticalization of the Consumer in British Market Research, c.1920-1960: Profiling a Good Society

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    Original languageEnglish
    Title of host publicationStatistics and the Public Sphere : Numbers and the People in Modern Britain, c. 1800-2000
    EditorsTom Crook, Glen O'Hara
    Place of PublicationNew York
    Publication date2011
    ISBN (Print)9780415878944
    Publication statusPublished - 2011
    SeriesRoutledge Studies in Modern British History

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