The Split Account System and Japan's Advertising Industry

Brian Moeran

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	International Journal of Advertising
Volume	19
Issue number	2
Pages (from-to)	185-200
ISSN	0265-0487
Publication status	Published - 2000

Cite this

@article{80a4ef10c02411db9769000ea68e967b,

title = "The Split Account System and Japan's Advertising Industry",

keywords = "Reklamebranche, Japan, Reklame",

author = "Brian Moeran",

note = "Opstilling: Int",

year = "2000",

language = "English",

volume = "19",

pages = "185--200",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Routledge",

number = "2",

}