Original language | English |
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Journal | International Journal of Advertising |
Volume | 19 |
Issue number | 2 |
Pages (from-to) | 185-200 |
ISSN | 0265-0487 |
Publication status | Published - 2000 |
The Split Account System and Japan's Advertising Industry
Brian Moeran
Research output: Contribution to journal › Journal article › Research › peer-review