The Social Newsroom: Visual Analytics for Social Business Intelligence

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Today, businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their consumers. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. The research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign.
    The following prototype demo demonstrates how the tool is theoretically informed (in a theory of social data), technically robust and sound (via visual analytics), methodologically rigorous (following Action Design Research), and empirically evaluated (in real-world campaigns and trainee evaluations). We first outline the foundation of tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool.
    Today, businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their consumers. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. The research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign.
    The following prototype demo demonstrates how the tool is theoretically informed (in a theory of social data), technically robust and sound (via visual analytics), methodologically rigorous (following Action Design Research), and empirically evaluated (in real-world campaigns and trainee evaluations). We first outline the foundation of tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool.
    LanguageEnglish
    Title of host publicationNew Horizons in Design Science: Broadening the Research Agenda : Proceedings of the 10th International Conference, DESRIST 2015
    EditorsBrian Donnellan, Markus Helfert, Jim Kenneally, Debra VanderMeer, Marcus Rothenberger, Robert Winter
    Place of PublicationCham
    PublisherSpringer Science+Business Media
    Date2015
    Pages386-390
    ISBN (Print)9783319187136
    ISBN (Electronic)9783319187143
    DOIs
    StatePublished - 2015
    EventThe 10th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2015 - Clontarf Castle, Dublin, Ireland
    Duration: 20 May 201522 May 2015
    Conference number: 10
    http://desrist2015.computing.dcu.ie/

    Conference

    ConferenceThe 10th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2015
    Number10
    LocationClontarf Castle
    CountryIreland
    CityDublin
    Period20/05/201522/05/2015
    Internet address
    SeriesLecture Notes in Computer Science
    Number9073
    ISSN0302-9743

    Cite this

    Zimmerman, C., & Vatrapu, R. (2015). The Social Newsroom: Visual Analytics for Social Business Intelligence. In B. Donnellan, M. Helfert, J. Kenneally, D. VanderMeer, M. Rothenberger, & R. Winter (Eds.), New Horizons in Design Science: Broadening the Research Agenda: Proceedings of the 10th International Conference, DESRIST 2015 (pp. 386-390). Cham: Springer Science+Business Media. Lecture Notes in Computer Science, No. 9073, DOI: 10.1007/978-3-319-18714-3_28
    Zimmerman, Christopher ; Vatrapu, Ravi. / The Social Newsroom : Visual Analytics for Social Business Intelligence. New Horizons in Design Science: Broadening the Research Agenda: Proceedings of the 10th International Conference, DESRIST 2015. editor / Brian Donnellan ; Markus Helfert ; Jim Kenneally ; Debra VanderMeer ; Marcus Rothenberger ; Robert Winter. Cham : Springer Science+Business Media, 2015. pp. 386-390 (Lecture Notes in Computer Science; No. 9073).
    @inproceedings{634d61ac241d415dbef351393508566f,
    title = "The Social Newsroom: Visual Analytics for Social Business Intelligence",
    abstract = "Today, businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their consumers. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. The research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign.The following prototype demo demonstrates how the tool is theoretically informed (in a theory of social data), technically robust and sound (via visual analytics), methodologically rigorous (following Action Design Research), and empirically evaluated (in real-world campaigns and trainee evaluations). We first outline the foundation of tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool.",
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    Zimmerman, C & Vatrapu, R 2015, The Social Newsroom: Visual Analytics for Social Business Intelligence. in B Donnellan, M Helfert, J Kenneally, D VanderMeer, M Rothenberger & R Winter (eds), New Horizons in Design Science: Broadening the Research Agenda: Proceedings of the 10th International Conference, DESRIST 2015. Springer Science+Business Media, Cham, Lecture Notes in Computer Science, no. 9073, pp. 386-390, Dublin, Ireland, 20/05/2015. DOI: 10.1007/978-3-319-18714-3_28

    The Social Newsroom : Visual Analytics for Social Business Intelligence. / Zimmerman, Christopher; Vatrapu, Ravi.

    New Horizons in Design Science: Broadening the Research Agenda: Proceedings of the 10th International Conference, DESRIST 2015. ed. / Brian Donnellan; Markus Helfert; Jim Kenneally; Debra VanderMeer; Marcus Rothenberger; Robert Winter. Cham : Springer Science+Business Media, 2015. p. 386-390.

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    AB - Today, businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their consumers. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. The research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign.The following prototype demo demonstrates how the tool is theoretically informed (in a theory of social data), technically robust and sound (via visual analytics), methodologically rigorous (following Action Design Research), and empirically evaluated (in real-world campaigns and trainee evaluations). We first outline the foundation of tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool.

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    Zimmerman C, Vatrapu R. The Social Newsroom: Visual Analytics for Social Business Intelligence. In Donnellan B, Helfert M, Kenneally J, VanderMeer D, Rothenberger M, Winter R, editors, New Horizons in Design Science: Broadening the Research Agenda: Proceedings of the 10th International Conference, DESRIST 2015. Cham: Springer Science+Business Media. 2015. p. 386-390. (Lecture Notes in Computer Science; No. 9073). Available from, DOI: 10.1007/978-3-319-18714-3_28