The Social Newsroom: Visual Analytics for Social Business Intelligence

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Today, businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their consumers. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. The research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign.
    The following prototype demo demonstrates how the tool is theoretically informed (in a theory of social data), technically robust and sound (via visual analytics), methodologically rigorous (following Action Design Research), and empirically evaluated (in real-world campaigns and trainee evaluations). We first outline the foundation of tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool.
    Original languageEnglish
    Title of host publicationNew Horizons in Design Science: Broadening the Research Agenda : Proceedings of the 10th International Conference, DESRIST 2015
    EditorsBrian Donnellan, Markus Helfert, Jim Kenneally, Debra VanderMeer, Marcus Rothenberger, Robert Winter
    Place of PublicationCham
    PublisherSpringer Science+Business Media
    Publication date2015
    ISBN (Print)9783319187136
    ISBN (Electronic)9783319187143
    Publication statusPublished - 2015
    EventThe 10th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2015 - Clontarf Castle, Dublin, Ireland
    Duration: 20 May 201522 May 2015
    Conference number: 10


    ConferenceThe 10th International Conference on Design Science Research in Information Systems and Technology. DESRIST 2015
    LocationClontarf Castle
    Internet address
    SeriesLecture Notes in Computer Science

    Cite this