The Social Newsroom: Visual Analytics for Social Business Intelligence - Tool Prototype Demo

    Research output: Contribution to conferencePaperResearchpeer-review

    Abstract

    Today, social media is widely adopted across personal and professional spheres. Increasingly businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their clients. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. This research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign. This tool prototype demo first outlines the foundation of the tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool. Challenges are discussed therein before a brief conclusion of the prototype development thus far.
    Today, social media is widely adopted across personal and professional spheres. Increasingly businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their clients. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. This research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign. This tool prototype demo first outlines the foundation of the tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool. Challenges are discussed therein before a brief conclusion of the prototype development thus far.

    Workshop

    Workshop24th Workshop on Information Technology and Systems
    Number24
    LocationUniversity of Auckland Business School
    CountryNew Zealand
    CityAuckland
    Period17/12/201419/12/2014
    Internet address

    Cite this

    Zimmerman, C., & Vatrapu, R. (2014). The Social Newsroom: Visual Analytics for Social Business Intelligence - Tool Prototype Demo. Paper presented at 24th Workshop on Information Technology and Systems, Auckland, New Zealand.
    Zimmerman, Chris ; Vatrapu, Ravi. / The Social Newsroom : Visual Analytics for Social Business Intelligence - Tool Prototype Demo. Paper presented at 24th Workshop on Information Technology and Systems, Auckland, New Zealand.6 p.
    @conference{586540aeffa74c49806105e7c39172bd,
    title = "The Social Newsroom: Visual Analytics for Social Business Intelligence - Tool Prototype Demo",
    abstract = "Today, social media is widely adopted across personal and professional spheres. Increasingly businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their clients. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. This research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign. This tool prototype demo first outlines the foundation of the tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool. Challenges are discussed therein before a brief conclusion of the prototype development thus far.",
    author = "Chris Zimmerman and Ravi Vatrapu",
    year = "2014",
    language = "English",
    note = "null ; Conference date: 17-12-2014 Through 19-12-2014",
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    Zimmerman, C & Vatrapu, R 2014, 'The Social Newsroom: Visual Analytics for Social Business Intelligence - Tool Prototype Demo' Paper presented at, Auckland, New Zealand, 17/12/2014 - 19/12/2014, .

    The Social Newsroom : Visual Analytics for Social Business Intelligence - Tool Prototype Demo. / Zimmerman, Chris; Vatrapu, Ravi.

    2014. Paper presented at 24th Workshop on Information Technology and Systems, Auckland, New Zealand.

    Research output: Contribution to conferencePaperResearchpeer-review

    TY - CONF

    T1 - The Social Newsroom

    T2 - Visual Analytics for Social Business Intelligence - Tool Prototype Demo

    AU - Zimmerman,Chris

    AU - Vatrapu,Ravi

    PY - 2014

    Y1 - 2014

    N2 - Today, social media is widely adopted across personal and professional spheres. Increasingly businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their clients. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. This research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign. This tool prototype demo first outlines the foundation of the tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool. Challenges are discussed therein before a brief conclusion of the prototype development thus far.

    AB - Today, social media is widely adopted across personal and professional spheres. Increasingly businesses are utilizing social media as part of their strategy for communicating with and understanding the behaviors of their clients. The widespread public use of social media is a relatively new phenomenon that presents an ongoing, ever-changing challenge to companies and creates a unique set of risks as well as advantages to decision-makers. At the same time expansion into the online social space offers tremendous potential strategic advantages including demographic targeting from a new, pervasive reflection of consumers and brand advocates. Social media thus takes on a new relevance in forging relationships of brand co-creation. This research project, in its entirety, seeks to derive business value from social data by designing and developing a series of dashboards for those who struggle to interpret and keep up with the social data created around a brand and marketing campaign. This tool prototype demo first outlines the foundation of the tool development with focus on the main perspectives guiding the research. A presentation of the actual tool development is subsequently put forward highlighting the main components of the tool. Challenges are discussed therein before a brief conclusion of the prototype development thus far.

    M3 - Paper

    ER -

    Zimmerman C, Vatrapu R. The Social Newsroom: Visual Analytics for Social Business Intelligence - Tool Prototype Demo. 2014. Paper presented at 24th Workshop on Information Technology and Systems, Auckland, New Zealand.