The Social Fabric Framework: Steps to Eliciting the Social Making of Organisations in the Digital Age

Michel Avital*, Tina Blegind Jensen, Signe Dyrby

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review


The proliferation of enterprise social media generates an ever-growing record of digital traces that provides ample opportunities to study the social making of organisations. Subsequently, we present the social fabric framework, which comprises a structured five-step approach for eliciting, interpreting, and representing the situated social idiosyncrasies and underlying patterns of the social making of organisations. The paper focuses on the application of the social fabric framework as a research method. However, the framework also lends itself to practice as a diagnostic tool that can detect emergent changes in the social fabric of an organisation as well as support organisational development and change. Moreover, by providing a vocabulary for articulating the social making of organisations, the framework can help organisation members reify their dispositions, make sense of the social dynamics, and enable a constructive discussion at the grassroots level about any controversy or aspiration.
Original languageEnglish
JournalEuropean Journal of Information Systems
Issue number2
Pages (from-to)127-153
Number of pages27
Publication statusPublished - Apr 2023

Bibliographical note

Published Online: 23 May 2021.


  • Social fabric
  • Social making
  • Trace data
  • Digital media
  • Enterprise social media
  • Organisational work
  • Controversy analysis
  • Research method

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