The Social Embeddedness of Marketing

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Original languageEnglish
Title of host publicationThe Oxford Handbook of Consumption
EditorsFrederick F. Wherry, Ian Woodward
Number of pages24
Place of PublicationOxford
PublisherOxford University Press
Publication date2019
Pages27-50
ISBN (Print)9780190695583
DOIs
Publication statusPublished - 2019

Cite this

Schwarzkopf, S. (2019). The Social Embeddedness of Marketing. In F. F. Wherry, & I. Woodward (Eds.), The Oxford Handbook of Consumption (pp. 27-50). Oxford: Oxford University Press. https://doi.org/10.1093/oxfordhb/9780190695583.013.1