The Social Embeddedness of Marketing

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe Oxford Handbook of Consumption
EditorsFrederick F. Wherry, Ian Woodward
Number of pages24
Place of PublicationOxford
PublisherOxford University Press
Publication date2019
Pages27-50
ISBN (Print)9780190695583
DOIs
Publication statusPublished - 2019

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