The Social Embeddedness of Marketing

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    Original languageEnglish
    Title of host publicationThe Oxford Handbook of Consumption
    EditorsFrederick F. Wherry, Ian Woodward
    Number of pages24
    Place of PublicationOxford
    PublisherOxford University Press
    Publication date2019
    Pages27-50
    ISBN (Print)9780190695583
    DOIs
    Publication statusPublished - 2019

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