The Six Pack Model: Bringing Muscle to Your Growth Strategy

Research output: Working paperResearchpeer-review

Abstract

Ever seen a growth strategies fail because it was not connect ed to the firm’s customer base? Or a customer relationship strategy falters just because it was the wrong thing to do with that given customer? This article presents the six pack model, a tool that makes growth profitable and predictable. Not all customers can and should grow – thus a firm needs to classify its customers in order to implement the right customer strategy.
Original languageEnglish
Place of PublicationFrederiksberg
PublisherCopenhagen Business School [wp]
Number of pages6
Publication statusPublished - Mar 2014
SeriesTools for Competitiveness
Number01/2014

Cite this

Andersen, H., & Ritter, T. (2014). The Six Pack Model: Bringing Muscle to Your Growth Strategy. Frederiksberg: Copenhagen Business School [wp]. Tools for Competitiveness, No. 01/2014