Ever seen a growth strategies fail because it was not connect ed to the firm’s customer base? Or a customer relationship strategy falters just because it was the wrong thing to do with that given customer? This article presents the six pack model, a tool that makes growth profitable and predictable. Not all customers can and should grow – thus a firm needs to classify its customers in order to implement the right customer strategy.
|Place of Publication||Frederiksberg|
|Publisher||Copenhagen Business School [wp]|
|Number of pages||6|
|Publication status||Published - Mar 2014|
|Series||Tools for Competitiveness|