Ever seen a growth strategies fail because it was not connect ed to the firm’s customer base? Or a customer relationship strategy falters just because it was the wrong thing to do with that given customer? This article presents the six pack model, a tool that makes growth profitable and predictable. Not all customers can and should grow – thus a firm needs to classify its customers in order to implement the right customer strategy.
| Original language | English |
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| Place of Publication | Frederiksberg |
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| Publisher | Copenhagen Business School [wp] |
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| Number of pages | 6 |
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| Publication status | Published - Mar 2014 |
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| Series | Tools for Competitiveness |
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| Number | 01/2014 |
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