The Shameless Ways Companies Used COVID-19 as a Marketing Tool

Maha Rafi Atal, Lisa Ann Richey

Research output: Other contributionNet publication - Internet publicationCommunication


Brands took advantage of the pandemic to push their products in a way that was highly disingenuous, according to new research.
Original languageEnglish
Publication date7 Dec 2021
Place of PublicationNew York
PublisherMansueto Ventures LLC
Publication statusPublished - 7 Dec 2021

Cite this