The Shameless Ways Companies Used COVID-19 as a Marketing Tool

Maha Rafi Atal, Lisa Ann Richey

Research output: Other contribution › Net publication - Internet publication › Communication

Abstract

Brands took advantage of the pandemic to push their products in a way that was highly disingenuous, according to new research.

@misc{d330eb8f3bad417287cab584116f2795,

title = "The Shameless Ways Companies Used COVID-19 as a Marketing Tool",

abstract = "Brands took advantage of the pandemic to push their products in a way that was highly disingenuous, according to new research.",

author = "Atal, {Maha Rafi} and Richey, {Lisa Ann}",

year = "2021",

month = dec,

day = "7",

language = "English",

publisher = "Mansueto Ventures LLC",

address = "United States",

type = "Other",

}

TY - ICOMM

T1 - The Shameless Ways Companies Used COVID-19 as a Marketing Tool

AU - Atal, Maha Rafi

AU - Richey, Lisa Ann

PY - 2021/12/7

Y1 - 2021/12/7

N2 - Brands took advantage of the pandemic to push their products in a way that was highly disingenuous, according to new research.

AB - Brands took advantage of the pandemic to push their products in a way that was highly disingenuous, according to new research.

M3 - Net publication - Internet publication

PB - Mansueto Ventures LLC

CY - New York

ER -