Abstract
This paper examines the links between employee attitudes, customer loyalty and company profitability. From a conceptual point of view, this employee-customer-profit chain, also known as the service-profit chain, is well founded and generally accepted. But for many companies, it seems difficult to demonstrate such links, and several issues must be addressed to uncover the links. To investigate these links empirically, a hotel chain provided data matching employee and customer measures with measures of profitability. We have successfully employed a modeling approach, and the paper reports empirical evidence of the employee-customer-profit chain. As it is possible to estimate the links, we have demonstrated their effect on company profitability. The research findings provide a better understanding of the service-profit chain and may help practitioners in improving company financial performance.
| Original language | English |
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| Title of host publication | Proceedings of the 15th International Conference Marketing Trends 2016 Madrid |
| Editors | Jean-Claude Andreani, Umberto Collesei |
| Number of pages | 11 |
| Place of Publication | Paris-Venice |
| Publisher | Marketing Trends Association |
| Publication date | 2016 |
| ISBN (Electronic) | 9782953281127 |
| Publication status | Published - 2016 |
| Event | The 15th International Marketing Trends Conference - Isola di San Servolo, Venice, Italy Duration: 21 Jan 2016 → 23 Jan 2016 Conference number: 15 http://www.marketing-trends-congress.com/node/3 |
Conference
| Conference | The 15th International Marketing Trends Conference |
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| Number | 15 |
| Location | Isola di San Servolo |
| Country/Territory | Italy |
| City | Venice |
| Period | 21/01/2016 → 23/01/2016 |
| Internet address |
Keywords
- Service-profit chain
- Employee attitudes
- Customer loyalty
- Company financial performance