The Seeking of Strategy Where It Is Not: Towards a Theory of Strategy Absence: A Reply to Bauerschmidt

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In this issue Bauerschmidt critiques a recent Strategic Management Journal paper dealing with the absence of strategy. In this paper (Inkpen and Choudhury, 1995), we argued that strategy absence should be viewed as a legitimate phenomenon of interest. Bauerschmidt maintained that we failed to instill a new strategy paradigm and challenged our arguments as a rhetorical ploy. Unfortunately, Bauerschmidt misinterpreted our intended message. Although we challenged the conventional wisdom that every firm must have an articulated strategy, instilling a new paradigm was not our objective. Our main argument was that the concept of absence may help strategy researchers better understand existing paradigms.
Original languageEnglish
JournalStrategic Management Journal
Issue number8
Pages (from-to)669-670
Number of pages2
Publication statusPublished - Oct 1996
Externally publishedYes


  • Strategy absence

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