The Same Only Different: Seven Steps of Selling in Emerging Markets

Selma Kadic-Maglajlic, Nawar N. Chaker, Maja Arslanagić-Kalajdžić

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationA Research Agenda for Sales
EditorsFernando Jaramillo, Jay P. Mulki
Number of pages26
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2021
ISBN (Print)9781788975308
ISBN (Electronic)9781788975315
Publication statusPublished - 2021
SeriesElgar Research Agendas

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