Abstract
Implications
• Consumer trust is highly important for the success of organically certified animal products.
• Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers.
• The feeling of deception does not automatically reduce consumers’ intention to buy organic products—one reason is that organic products are still perceived as the best option for animal welfare.
• As the expectation–reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.
• Consumer trust is highly important for the success of organically certified animal products.
• Becoming aware of the gap between individual expectations and the reality on farms can cause distrust and a feeling of deception among consumers.
• The feeling of deception does not automatically reduce consumers’ intention to buy organic products—one reason is that organic products are still perceived as the best option for animal welfare.
• As the expectation–reality gap is widening, the organic sector should use the time available to adapt handling conditions in organic farming to align with consumer expectations.
| Original language | English |
|---|---|
| Journal | Animal Frontiers |
| Volume | 13 |
| Issue number | 1 |
| Pages (from-to) | 40-47 |
| Number of pages | 8 |
| ISSN | 2160-6056 |
| DOIs | |
| Publication status | Published - Feb 2023 |
Keywords
- Animal welfare
- Consumer behavior
- Consumer deception
- Organic
- Trust
