The Role of the Marketing Department in Danish Companies: Drivers for Influence

Suzanne C. Beckmann, Michala Jalving, Sarah Rohde Olsen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Original languageEnglish
Title of host publicationLost in Translation : Marketing in an Interconnected World
EditorsElif Karaosmanoğlu, A. Banu Elmadağ Baş
Number of pages7
Place of PublicationIstanbul
PublisherEMAC
Publication date2 Oct 2013
Publication statusPublished - 2 Oct 2013
EventThe 42nd EMAC Annual Conference 2013 - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42
http://www.emac2013.org/

Conference

ConferenceThe 42nd EMAC Annual Conference 2013
Number42
CountryTurkey
CityIstanbul
Period04/06/201307/06/2013
Internet address

Cite this

Beckmann, S. C., Jalving, M., & Rohde Olsen, S. (2013). The Role of the Marketing Department in Danish Companies: Drivers for Influence. In E. Karaosmanoğlu, & A. Banu Elmadağ Baş (Eds.), Lost in Translation: Marketing in an Interconnected World EMAC.