The Role of the Marketing Department in Danish Companies

Drivers for Influence

Suzanne C. Beckmann, Michala Jalving, Sarah Rohde Olsen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationLost in Translation : Marketing in an Interconnected World
EditorsElif Karaosmanoğlu, A. Banu Elmadağ Baş
Number of pages7
Place of PublicationIstanbul
PublisherEMAC
Publication date2 Oct 2013
Publication statusPublished - 2 Oct 2013
EventThe 42nd EMAC Annual Conference 2013 - Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42
http://www.emac2013.org/

Conference

ConferenceThe 42nd EMAC Annual Conference 2013
Number42
CountryTurkey
CityIstanbul
Period04/06/201307/06/2013
Internet address

Cite this

Beckmann, S. C., Jalving, M., & Rohde Olsen, S. (2013). The Role of the Marketing Department in Danish Companies: Drivers for Influence. In E. Karaosmanoğlu, & A. Banu Elmadağ Baş (Eds.), Lost in Translation: Marketing in an Interconnected World Istanbul: EMAC.
Beckmann, Suzanne C. ; Jalving, Michala ; Rohde Olsen, Sarah. / The Role of the Marketing Department in Danish Companies : Drivers for Influence. Lost in Translation: Marketing in an Interconnected World. editor / Elif Karaosmanoğlu ; A. Banu Elmadağ Baş. Istanbul : EMAC, 2013.
@inproceedings{dd44db1b49c04da0b8bff39ccc560702,
title = "The Role of the Marketing Department in Danish Companies: Drivers for Influence",
author = "Beckmann, {Suzanne C.} and Michala Jalving and {Rohde Olsen}, Sarah",
year = "2013",
month = "10",
day = "2",
language = "English",
editor = "Elif Karaosmanoğlu and {Banu Elmadağ Baş}, A.",
booktitle = "Lost in Translation",
publisher = "EMAC",

}

Beckmann, SC, Jalving, M & Rohde Olsen, S 2013, The Role of the Marketing Department in Danish Companies: Drivers for Influence. in E Karaosmanoğlu & A Banu Elmadağ Baş (eds), Lost in Translation: Marketing in an Interconnected World. EMAC, Istanbul, Istanbul, Turkey, 04/06/2013.

The Role of the Marketing Department in Danish Companies : Drivers for Influence. / Beckmann, Suzanne C.; Jalving, Michala; Rohde Olsen, Sarah.

Lost in Translation: Marketing in an Interconnected World. ed. / Elif Karaosmanoğlu; A. Banu Elmadağ Baş. Istanbul : EMAC, 2013.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - The Role of the Marketing Department in Danish Companies

T2 - Drivers for Influence

AU - Beckmann, Suzanne C.

AU - Jalving, Michala

AU - Rohde Olsen, Sarah

PY - 2013/10/2

Y1 - 2013/10/2

M3 - Article in proceedings

BT - Lost in Translation

A2 - Karaosmanoğlu, Elif

A2 - Banu Elmadağ Baş, A.

PB - EMAC

CY - Istanbul

ER -

Beckmann SC, Jalving M, Rohde Olsen S. The Role of the Marketing Department in Danish Companies: Drivers for Influence. In Karaosmanoğlu E, Banu Elmadağ Baş A, editors, Lost in Translation: Marketing in an Interconnected World. Istanbul: EMAC. 2013