The Role of the Marketing Department in Danish Companies: Drivers for Influence

Suzanne C. Beckmann, Michala Jalving, Sarah Rohde Olsen

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Original languageEnglish
Title of host publicationLost in Translation : Marketing in an Interconnected World
EditorsElif Karaosmanoğlu, A. Banu Elmadağ Baş
Number of pages7
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2 Oct 2013
Publication statusPublished - 2 Oct 2013
EventThe 42nd EMAC Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World - Istanbul Technical University, Istanbul, Turkey
Duration: 4 Jun 20137 Jun 2013
Conference number: 42


ConferenceThe 42nd EMAC Annual Conference 2013
LocationIstanbul Technical University
Internet address
SeriesProceedings of the European Marketing Academy

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