Abstract
Introduction:This paper explores the factors behind the adoption of electronic newspapers. Adoption is hypothesized to be driven by attributes of the electronic newspaper artefact (expressed by perceived substitution) and individual cultural characteristics of potential adopters. Perceived substitution is seen as a factor that influences the displacement of printed newspapers with electronic ones.
Method: Data were collected using Web surveys and consist of 1804 responses from a representative sample of individuals in Denmark, Norway and Sweden.
Analysis: Partial least squares path modelling was used to test hypotheses.
Results: The results indicate that perceived substitution explains the adoption of electronic newspapers well, while most cultural factors did not show a significant effect on adoption.
Method: Data were collected using Web surveys and consist of 1804 responses from a representative sample of individuals in Denmark, Norway and Sweden.
Analysis: Partial least squares path modelling was used to test hypotheses.
Results: The results indicate that perceived substitution explains the adoption of electronic newspapers well, while most cultural factors did not show a significant effect on adoption.
| Original language | English |
|---|---|
| Article number | 639 |
| Journal | Information Research |
| Volume | 19 |
| Issue number | 3 |
| ISSN | 1368-1613 |
| Publication status | Published - Sept 2014 |