The Role of Packaging Design

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication

Original language	English
Title of host publication	Fundamentals of Retailing and Shopper Marketing
Place of Publication	Harlow
Publisher	Pearson Education Ltd.
Publication date	2013
Pages	307-317
Chapter	23
ISBN (Print)	9780273757399, 0273757393
ISBN (Electronic)	9780273757429, 9780273782421
Publication status	Published - 2013

Published 15 Nov 2012

Handle.net

@inbook{b1d4155c5b7146ce91b102d384b16ce3,

title = "The Role of Packaging Design",

author = "Jesper Clement",

note = "Published 15 Nov 2012",

year = "2013",

language = "English",

isbn = "9780273757399",

pages = "307--317",

booktitle = "Fundamentals of Retailing and Shopper Marketing",

publisher = "Pearson Education Ltd.",

address = "United Kingdom",

}