Original language | English |
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Title of host publication | Fundamentals of Retailing and Shopper Marketing |
Place of Publication | Harlow |
Publisher | Pearson Education Ltd. |
Publication date | 2013 |
Pages | 307-317 |
Chapter | 23 |
ISBN (Print) | 9780273757399, 0273757393 |
ISBN (Electronic) | 9780273757429, 9780273782421 |
Publication status | Published - 2013 |
The Role of Packaging Design
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Communication