The Role of Packaging Design

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Original languageEnglish
Title of host publicationFundamentals of Retailing and Shopper Marketing
Place of PublicationHarlow
PublisherPearson Education Ltd.
Publication date2013
Pages307-317
Chapter23
ISBN (Print)9780273757399, 0273757393
ISBN (Electronic)9780273757429, 9780273782421
Publication statusPublished - 2013

Bibliographical note

Published 15 Nov 2012

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