The Role of Packaging Design

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Original languageEnglish
Title of host publicationFundamentals of Retailing and Shopper Marketing
Place of PublicationHarlow
PublisherPearson Education Ltd.
Publication date2013
Pages307-317
Chapter23
ISBN (Print)9780273757399, 0273757393
ISBN (Electronic)9780273757429, 9780273782421
Publication statusPublished - 2013

Bibliographical note

Published 15 Nov 2012

Cite this

Clement, J. (2013). The Role of Packaging Design. In Fundamentals of Retailing and Shopper Marketing (pp. 307-317). Harlow: Pearson Education Ltd..
Clement, Jesper. / The Role of Packaging Design. Fundamentals of Retailing and Shopper Marketing. Harlow : Pearson Education Ltd., 2013. pp. 307-317
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author = "Jesper Clement",
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language = "English",
isbn = "9780273757399",
pages = "307--317",
booktitle = "Fundamentals of Retailing and Shopper Marketing",
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Clement, J 2013, The Role of Packaging Design. in Fundamentals of Retailing and Shopper Marketing. Pearson Education Ltd., Harlow, pp. 307-317.

The Role of Packaging Design. / Clement, Jesper.

Fundamentals of Retailing and Shopper Marketing. Harlow : Pearson Education Ltd., 2013. p. 307-317.

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

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AU - Clement, Jesper

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PY - 2013

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M3 - Book chapter

SN - 9780273757399

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EP - 317

BT - Fundamentals of Retailing and Shopper Marketing

PB - Pearson Education Ltd.

CY - Harlow

ER -

Clement J. The Role of Packaging Design. In Fundamentals of Retailing and Shopper Marketing. Harlow: Pearson Education Ltd. 2013. p. 307-317