The Role of Packaging Design

Research output: Chapter in Book/Report/Conference proceedingBook chapterCommunication

Original languageEnglish
Title of host publicationFundamentals of Retailing and Shopper Marketing
Place of PublicationHarlow
PublisherPearson Education Ltd.
Publication date2013
ISBN (Print)9780273757399, 0273757393
ISBN (Electronic)9780273757429, 9780273782421
Publication statusPublished - 2013

Bibliographical note

Published 15 Nov 2012

Cite this

Clement, J. (2013). The Role of Packaging Design. In Fundamentals of Retailing and Shopper Marketing (pp. 307-317). Pearson Education Ltd..