The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2005
    Number of pages6
    Publication statusPublished - 2005
    EventThe 4th IEEE International Conference on Mobile Business - Sydney, Australia
    Duration: 11 Jul 200513 Jul 2005
    Conference number: 4

    Conference

    ConferenceThe 4th IEEE International Conference on Mobile Business
    Number4
    CountryAustralia
    CitySydney
    Period11/07/200513/07/2005

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