The Role of Marketing in the Adoption of New Mobile Services

It is Worth the Investment

Jennifer Blechar, Ioanna Constantiou, Jan Damsgaard

    Research output: Contribution to conference › Paper › Research

    Original languageEnglish
    Publication date2005
    Number of pages6
    Publication statusPublished - 2005
    EventThe 4th IEEE International Conference on Mobile Business - Sydney, Australia
    Duration: 11 Jul 2005 → 13 Jul 2005
    Conference number: 4

    Conference

    ConferenceThe 4th IEEE International Conference on Mobile Business
    Number4
    CountryAustralia
    CitySydney
    Period11/07/2005 → 13/07/2005

    Cite this

    Blechar, J., Constantiou, I., & Damsgaard, J. (2005). The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.
    Blechar, Jennifer ; Constantiou, Ioanna ; Damsgaard, Jan. / The Role of Marketing in the Adoption of New Mobile Services : It is Worth the Investment. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.6 p.
    @conference{a4357e90c01f11db9769000ea68e967b,
    title = "The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment",
    keywords = "Markedsf{\o}ring, Mobiltelefoner, Mobilkommunikation, Mobil elektronisk handel",
    author = "Jennifer Blechar and Ioanna Constantiou and Jan Damsgaard",
    note = "Opstilling: 658.850 ble L{\o}be nr.: 058746 Sider: 370-376; null ; Conference date: 11-07-2005 Through 13-07-2005",
    year = "2005",
    language = "English",

    }

    Blechar, J, Constantiou, I & Damsgaard, J 2005, 'The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment' Paper presented at, Sydney, Australia, 11/07/2005 - 13/07/2005, .

    The Role of Marketing in the Adoption of New Mobile Services : It is Worth the Investment. / Blechar, Jennifer; Constantiou, Ioanna; Damsgaard, Jan.

    2005. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.

    Research output: Contribution to conference › Paper › Research

    TY - CONF

    T1 - The Role of Marketing in the Adoption of New Mobile Services

    T2 - It is Worth the Investment

    AU - Blechar, Jennifer

    AU - Constantiou, Ioanna

    AU - Damsgaard, Jan

    N1 - Opstilling: 658.850 ble Løbe nr.: 058746 Sider: 370-376

    PY - 2005

    Y1 - 2005

    KW - Markedsføring

    KW - Mobiltelefoner

    KW - Mobilkommunikation

    KW - Mobil elektronisk handel

    M3 - Paper

    ER -

    Blechar J, Constantiou I, Damsgaard J. The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment. 2005. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.