The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2005
Number of pages	6
Publication status	Published - 2005
Event	The 4th IEEE International Conference on Mobile Business - Sydney, Australia Duration: 11 Jul 2005 → 13 Jul 2005 Conference number: 4

Conference	The 4th IEEE International Conference on Mobile Business
Number	4
Country	Australia
City	Sydney
Period	11/07/2005 → 13/07/2005

Cite this

@conference{a4357e90c01f11db9769000ea68e967b,

title = "The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment",

keywords = "Markedsf{\o}ring, Mobiltelefoner, Mobilkommunikation, Mobil elektronisk handel",

author = "Jennifer Blechar and Ioanna Constantiou and Jan Damsgaard",

note = "Opstilling: 658.850 ble L{\o}be nr.: 058746 Sider: 370-376; null ; Conference date: 11-07-2005 Through 13-07-2005",

year = "2005",

language = "English",

}