The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment

Jennifer Blechar, Ioanna Constantiou, Jan Damsgaard

    Research output: Contribution to conference › Paper › Research

    LanguageEnglish
    Date2005
    Number of pages6
    StatePublished - 2005
    EventThe 4th IEEE International Conference on Mobile Business - Sydney, Australia
    Duration: 11 Jul 2005 → 13 Jul 2005
    Conference number: 4

    Conference

    ConferenceThe 4th IEEE International Conference on Mobile Business
    Number4
    CountryAustralia
    CitySydney
    Period11/07/2005 → 13/07/2005

    Keywords

      Cite this

      Blechar, J., Constantiou, I., & Damsgaard, J. (2005). The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.
      Blechar, Jennifer ; Constantiou, Ioanna ; Damsgaard, Jan. / The Role of Marketing in the Adoption of New Mobile Services : It is Worth the Investment. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.6 p.
      @conference{a4357e90c01f11db9769000ea68e967b,
      title = "The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment",
      keywords = "Markedsf{\o}ring, Mobiltelefoner, Mobilkommunikation, Mobil elektronisk handel",
      author = "Jennifer Blechar and Ioanna Constantiou and Jan Damsgaard",
      note = "Opstilling: 658.850 ble L{\o}be nr.: 058746 Sider: 370-376; null ; Conference date: 11-07-2005 Through 13-07-2005",
      year = "2005",
      language = "English",

      }

      Blechar, J, Constantiou, I & Damsgaard, J 2005, 'The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment' Paper presented at, Sydney, Australia, 11/07/2005 - 13/07/2005, .

      The Role of Marketing in the Adoption of New Mobile Services : It is Worth the Investment. / Blechar, Jennifer; Constantiou, Ioanna; Damsgaard, Jan.

      2005. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.

      Research output: Contribution to conference › Paper › Research

      TY - CONF

      T1 - The Role of Marketing in the Adoption of New Mobile Services

      T2 - It is Worth the Investment

      AU - Blechar,Jennifer

      AU - Constantiou,Ioanna

      AU - Damsgaard,Jan

      N1 - Opstilling: 658.850 ble Løbe nr.: 058746 Sider: 370-376

      PY - 2005

      Y1 - 2005

      KW - Markedsføring

      KW - Mobiltelefoner

      KW - Mobilkommunikation

      KW - Mobil elektronisk handel

      M3 - Paper

      ER -

      Blechar J, Constantiou I, Damsgaard J. The Role of Marketing in the Adoption of New Mobile Services: It is Worth the Investment. 2005. Paper presented at The 4th IEEE International Conference on Mobile Business , Sydney, Australia.