The Role of Fuctional Micro-Dyads as Constructors of Customer Attractiveness

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Number of pages15
Publication statusPublished - 2010
EventThe International IPSERA Workshop on Customer Attractiveness, Customer Satisfaction and Customer Value - Twente, Netherlands
Duration: 25 Nov 201026 Nov 2010

Conference

ConferenceThe International IPSERA Workshop on Customer Attractiveness, Customer Satisfaction and Customer Value
CountryNetherlands
CityTwente
Period25/11/201026/11/2010

Cite this

Hald, K. S. (2010). The Role of Fuctional Micro-Dyads as Constructors of Customer Attractiveness. Paper presented at The International IPSERA Workshop on Customer Attractiveness, Customer Satisfaction and Customer Value, Twente, Netherlands.