The role of emotions in advertising effects

Constanze Hess, Peter Neijens, Flemming Hansen

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Content and Media Factors in Advertising
Editors	Bas van den Putte, Edith Smit
Publication date	2004
Pages	4-21
Publication status	Published - 2004

Handle.net

@inbook{1d900db0dd2511db84f6000ea68e967b,

title = "The role of emotions in advertising effects",

keywords = "reklame, Emotioner, reklameeffekt",

author = "Constanze Hess and Peter Neijens and Flemming Hansen",

note = "Opstilling: 659.1 con L{\o}be nr.: 050785",

year = "2004",

language = "English",

pages = "4--21",

editor = "{van den Putte}, Bas and Edith Smit",

booktitle = "Content and Media Factors in Advertising",

}