The role of emotions in advertising effects

Constanze Hess, Peter Neijens, Flemming Hansen

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch

Original languageEnglish
Title of host publicationContent and Media Factors in Advertising
EditorsBas van den Putte, Edith Smit
Publication date2004
Pages4-21
Publication statusPublished - 2004

Cite this

Hess, C., Neijens, P., & Hansen, F. (2004). The role of emotions in advertising effects. In B. van den Putte, & E. Smit (Eds.), Content and Media Factors in Advertising (pp. 4-21)