| Original language | English |
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| Title of host publication | Advertising Theory |
| Editors | Shelly Rodgers, Esther Thorson |
| Place of Publication | Abingdon |
| Publisher | Routledge |
| Publication date | 2012 |
| Pages | 69-84 |
| Chapter | 5 |
| ISBN (Print) | 9780415886611, 0415886619, 9780415886628, 0415886627 |
| ISBN (Electronic) | 9780203149546, 0203149548 |
| Publication status | Published - 2012 |
| Series | Routledge Communication Series |
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