The Role of Embeddedness for Resource Integration: Complementing S-D logic Research Through a Social Capital Perspective

Gaurangi Laud, Ingo O. Karpen, Rajendra Muyle, Kaleel Rahman

Research output: Contribution to journalJournal articleResearchpeer-review


Marketing research highlights the importance of actors’ relationships as mechanisms for integrating resources. With its roots in sociology, the concept of embeddedness has gained prominence in the literature on organizations, providing in-depth insight into how relational structures regulate resource integration processes and outcomes. However, the concept of an actor’s embeddedness is rarely discussed in association with service-dominant (S-D) logic. This limits the extant understanding of factors that influence resource exchange and value cocreation among individual actors in service ecosystems. Against this background, this article links S-D logic with social capital theory to establish and conceptualize embeddedness as a key concept........
Original languageEnglish
JournalMarketing Theory
Issue number4
Pages (from-to)509-543
Number of pages35
Publication statusPublished - 2015


  • Embeddedness
  • Resource integration
  • S-D logic
  • Social capital theory
  • Value cocreation

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