The Role of Efficient Consumer Response in Assisting Business Excellence

Herbert Kotzab; David Bruce Grant; Mogens Bjerre; Jesper Aastrup; Thomas Reutterer; Aseem Kinra

The Role of Efficient Consumer Response in Assisting Business Excellence

Herbert Kotzab, David Bruce Grant, Mogens Bjerre, Jesper Aastrup, Thomas Reutterer, Aseem Kinra

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

Abstract

Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.

Original language	English
Title of host publication	Advances in Marketing : Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006
Editors	William J. Kehoe, Linda K. Witten
Place of Publication	Mobile
Publisher	Society for Marketing Advances
Publication date	2006
Pages	317-323
ISBN (Print)	0967605970
Publication status	Published - 2006
Event	Advances in Marketing Linking organizations and Customers - Nashville, Tennessee, United States Duration: 1 Nov 2006 → 4 Nov 2006

Conference

Conference	Advances in Marketing Linking organizations and Customers
Country/Territory	United States
City	Nashville, Tennessee
Period	01/11/2006 → 04/11/2006

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Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T., & Kinra, A. (2006). The Role of Efficient Consumer Response in Assisting Business Excellence. In W. J. Kehoe, & L. K. Witten (Eds.), Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006 (pp. 317-323). Society for Marketing Advances. https://pdfs.semanticscholar.org/f1b2/3533c9f826805eef14e9c927505f4ead1a24.pdf

Kotzab, Herbert ; Grant, David Bruce ; Bjerre, Mogens et al. / The Role of Efficient Consumer Response in Assisting Business Excellence. Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. editor / William J. Kehoe ; Linda K. Witten. Mobile : Society for Marketing Advances, 2006. pp. 317-323

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title = "The Role of Efficient Consumer Response in Assisting Business Excellence",

abstract = "Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.",

keywords = "Dagligvaregrossister, Dagligvarehandel, Dagligvarer, Kunderelationer",

author = "Herbert Kotzab and Grant, {David Bruce} and Mogens Bjerre and Jesper Aastrup and Thomas Reutterer and Aseem Kinra",

note = "Opstilling: 339.37 rol L{\o}be nr.: 067650; Advances in Marketing Linking organizations and Customers ; Conference date: 01-11-2006 Through 04-11-2006",

year = "2006",

language = "English",

isbn = "0967605970",

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Kotzab, H, Grant, DB, Bjerre, M, Aastrup, J, Reutterer, T & Kinra, A 2006, The Role of Efficient Consumer Response in Assisting Business Excellence. in WJ Kehoe & LK Witten (eds), Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Society for Marketing Advances, Mobile, pp. 317-323, Advances in Marketing Linking organizations and Customers, Nashville, Tennessee, United States, 01/11/2006. <https://pdfs.semanticscholar.org/f1b2/3533c9f826805eef14e9c927505f4ead1a24.pdf>

The Role of Efficient Consumer Response in Assisting Business Excellence. / Kotzab, Herbert; Grant, David Bruce; Bjerre, Mogens et al.
Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. ed. / William J. Kehoe; Linda K. Witten. Mobile: Society for Marketing Advances, 2006. p. 317-323.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research

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AB - Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.

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KW - Dagligvarer

KW - Kunderelationer

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