Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.
|Title of host publication||Advances in Marketing : Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006|
|Editors||William J. Kehoe, Linda K. Witten|
|Place of Publication||Mobile|
|Publisher||Society for Marketing Advances|
|Publication status||Published - 2006|
|Event||Advances in Marketing Linking organizations and Customers - Nashville, Tennessee, United States|
Duration: 1 Nov 2006 → 4 Nov 2006
|Conference||Advances in Marketing Linking organizations and Customers|
|Period||01/11/2006 → 04/11/2006|
Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T., & Kinra, A. (2006). The Role of Efficient Consumer Response in Assisting Business Excellence. In W. J. Kehoe, & L. K. Witten (Eds.), Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006 (pp. 317-323). Mobile: Society for Marketing Advances.