The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects: sport, social aid organisations, cultural events and tv-programmes, etc.

Flemming Hansen; Jens Halling; Lars Bech Christensen

The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects: sport, social aid organisations, cultural events and tv-programmes, etc.

Flemming Hansen, Jens Halling, Lars Bech Christensen

Department of Marketing

Research output: Working paper › Research

Original language	English
Number of pages	25
Publication status	Published - 2003

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title = "The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects: sport, social aid organisations, cultural events and tv-programmes, etc.",

keywords = "Sponsering",

author = "Flemming Hansen and Jens Halling and {Bech Christensen}, Lars",

note = "Opstilling: 659.41 han L{\o}be nr.: 034671",

year = "2003",

language = "English",

type = "WorkingPaper",

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AU - Bech Christensen, Lars

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