The Role of Affinity and Animosity on Solidarity with Ukraine and Hospitality Outcomes

Alexander Josiassen, Florian Kock, A. George Assaf, Adiyukh Berbekova*

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review


The tourism and hospitality industry has had to make some hard decisions during the year 2022. Many major hotel chains have had to decide whether to stay or pull out of Russia, and which policies to implement toward individual Russian guests at their hotels outside of Russia. This study investigates solidarity as an important factor to understanding the conflict and its ramifications for the hospitality industry. The authors explore whether solidarity with Ukraine is driven by affinity toward Ukraine, or by animosity toward Russia. Further, the study demonstrates that place solidarity impacts two specific outcomes in the hospitality industry. The paper concludes by outlining implications for scholars and practitioners.
Original languageEnglish
Article number104712
JournalTourism Management
Number of pages10
Publication statusPublished - Jun 2023

Bibliographical note

Published online: 29 December 2022.


  • Solidarity
  • Country biases
  • Tourism affinity
  • Tourism animosity

Cite this