The Risk in Losing You: Consumer Resonance to Brand Crisis

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2015
Number of pages	2
Publication status	Published - 2015
Event	Brand Camp 3 - Obergurgl, Austria Duration: 20 Mar 2015 → 22 Mar 2015 Conference number: 3 http://www.brand-lab.at/blog/

Handle.net

@conference{bdcdba67036641e0925c73b942afcd3c,

title = "The Risk in Losing You: Consumer Resonance to Brand Crisis",

author = "Stoeckl, \{Verena E.\} and Sabrina Gabl and Andrea Hemetsberger and \{von Wallpach\}, Sylvia",

year = "2015",

language = "English",

note = "Brand Camp 3 ; Conference date: 20-03-2015 Through 22-03-2015",

url = "http://www.brand-lab.at/blog/",

}