The Risk in Losing You: Consumer Resonance to Brand Crisis

Verena E. Stoeckl, Sabrina Gabl, Andrea Hemetsberger, Sylvia von Wallpach

Research output: Contribution to conferenceConference abstract for conferenceResearchpeer-review

Original languageEnglish
Publication date2015
Number of pages2
Publication statusPublished - 2015
EventBrand Camp 3 - Obergurgl, Austria
Duration: 20 Mar 201522 Mar 2015
Conference number: 3
http://www.brand-lab.at/blog/

Conference

ConferenceBrand Camp 3
Number3
CountryAustria
CityObergurgl
Period20/03/201522/03/2015
Internet address

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