@phdthesis{56e4a380c02111db9769000ea68e967b,
title = "The Rhetorical Strategies of Danish TV Advertising: A study of the first fifteen years with special emphasis on genre and irony",
keywords = "Genreanalyse, Fjernsynspolitik, Reklamefilm, TV-reklamer, isp, ironic selling propositions",
author = "{Pynt Andersen}, Lars",
note = "Opstilling: 659.14 pyn L{\o}be nr.: 045435",
year = "2004",
language = "English",
isbn = "8759382279",
series = "Ph.d. series",
number = "2004-14",
publisher = "Samfundslitteratur",
address = "Denmark",
}