The Rhetorical Construction of 'Behavioral Targets' in a Pharmaceutical Company: An Ethnographic Account of the Launch of a New Performance Management Indicator in an Innovation Context

Jacob Brogaard-Kay

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date20 Nov 2013
Number of pages23
Publication statusPublished - 20 Nov 2013
EventManagement Accounting Research Group Conference 2013 - Aston Business School, Birmingham, United Kingdom
Duration: 20 Nov 201321 Nov 2013
http://www1.aston.ac.uk/aston-business-school/research/events/marg-conference-2013/

Conference

ConferenceManagement Accounting Research Group Conference 2013
LocationAston Business School
CountryUnited Kingdom
CityBirmingham
Period20/11/201321/11/2013
Internet address

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Cite this

Brogaard-Kay, J. (2013). The Rhetorical Construction of 'Behavioral Targets' in a Pharmaceutical Company: An Ethnographic Account of the Launch of a New Performance Management Indicator in an Innovation Context. Paper presented at Management Accounting Research Group Conference 2013, Birmingham, United Kingdom.