The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen; Steen Lundsteen; Lars Grønholdt; Karsten Lange

The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen, Steen Lundsteen, Lars Grønholdt, Karsten Lange

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008
Number of pages	13
Publisher	American Academy of Advertising (AAA)
Publication date	2008
Publication status	Published - 2008
Event	AAA 2008 Annual Conference - San Mateo, California, United States Duration: 27 Mar 2008 → 30 Mar 2008

Conference

Conference	AAA 2008 Annual Conference
Country/Territory	United States
City	San Mateo, California
Period	27/03/2008 → 30/03/2008

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Cite this

@inproceedings{f8732570392211dda1b3000ea68e967b,

title = "The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising",

keywords = "radioreklamer, reklameeffekt",

author = "Flemming Hansen and Steen Lundsteen and Lars Gr{\o}nholdt and Karsten Lange",

year = "2008",

language = "English",

booktitle = "Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008",

publisher = "American Academy of Advertising (AAA)",

note = "AAA 2008 Annual Conference ; Conference date: 27-03-2008 Through 30-03-2008",

}

Hansen, F, Lundsteen, S, Grønholdt, L & Lange, K 2008, The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising. in Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008. American Academy of Advertising (AAA), AAA 2008 Annual Conference, San Mateo, California, United States, 27/03/2008.

The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising. / Hansen, Flemming; Lundsteen, Steen; Grønholdt, Lars et al.
Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008. American Academy of Advertising (AAA), 2008.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

AU - Hansen, Flemming

AU - Lundsteen, Steen

AU - Grønholdt, Lars

AU - Lange, Karsten

PY - 2008

Y1 - 2008

KW - radioreklamer

KW - reklameeffekt

M3 - Article in proceedings

BT - Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008

PB - American Academy of Advertising (AAA)

T2 - AAA 2008 Annual Conference

Y2 - 27 March 2008 through 30 March 2008

ER -