The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen, Steen Lundsteen, Lars Grønholdt, Karsten Lange

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	New Trends in Advertising Research
Editors	Francisco Costa Pereira, Jorge Verissimo, Peter Neijens
Place of Publication	Manchester
Publisher	Edicioes Silabo
Publication date	2008
Pages	83-101
ISBN (Print)	9789826184935
Publication status	Published - 2008

Handle.net

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title = "The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising",

author = "Flemming Hansen and Steen Lundsteen and Lars Gr{\o}nholdt and Karsten Lange",

year = "2008",

language = "English",

isbn = "9789826184935",

pages = "83--101",

editor = "Pereira, {Francisco Costa} and Jorge Verissimo and Peter Neijens",

booktitle = "New Trends in Advertising Research",

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The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising. / Hansen, Flemming; Lundsteen, Steen; Grønholdt, Lars et al.
New Trends in Advertising Research. ed. / Francisco Costa Pereira; Jorge Verissimo; Peter Neijens. Manchester: Edicioes Silabo, 2008. p. 83-101.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

TY - CHAP

T1 - The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

AU - Hansen, Flemming

AU - Lundsteen, Steen

AU - Grønholdt, Lars

AU - Lange, Karsten

PY - 2008

Y1 - 2008

M3 - Book chapter

SN - 9789826184935

SP - 83

EP - 101

BT - New Trends in Advertising Research

A2 - Pereira, Francisco Costa

A2 - Verissimo, Jorge

A2 - Neijens, Peter

PB - Edicioes Silabo

CY - Manchester

ER -